Management
Alfred Lim (Chief Executive Officer and Executive Director)
Mr. Lim began his career in 1978 with May & Baker/Rhone Poulenc, a leading European chemical and pharmaceutical firm. In 1990 he joined Neste Chemicals Trading and was responsible for U.S., Europe and Asia trading.
In 1994, Mr. Lim was appointed as Managing Director for Borealis Singapore, a subsidiary of Neste Oil and Statoil, where he managed the Asia Pacific operations. Under his leadership, Borealis was awarded the International Trade Award (Ministry of Finance), Approved International Trader Status (Ministry of Trade & Industry) and recognition in the Singapore 1,000 ranking.
Mr. Lim holds a Bachelor of Science (Hons) degree in Chemistry from the University of Singapore (1976), a Graduate Diploma in Marketing from the Singapore Institute of Management (1986) and management programs at INSEAD Business School in France.
Whye Shin Vivian Tay (Interim Chief Financial Officer)
Ms. Tay, has been serving as Interim CFO of EUDA since September 2024. Ms. Tay has a solid background in external auditing and has also served as Accounts Director at 8i Enterprises Pte. Ltd. (“8i Enterprises”) since November 2021 where she is responsible for managing 8i Enterprises’ portfolio companies. From March 2018 to September 2019, she was an Audit Manager at Crowe Horwath First Trust LLP, and from July 2010 to December 2016, an Audit Manager at Deloitte & Touche LLP, where she led audits for Singapore Exchange listed firms, multinational corporations, and small and medium-sized enterprises across industries such as, manufacturing, shipping, advertising and construction. Ms. Tay earned her bachelor’s degree in accounting from Multimedia University, Malaysia, and is a Chartered Accountant of Singapore as well as a Fellow Member of the Association of Chartered Certified Accountants.
Alex Lai (Chief Executive Officer of CK Health Plus)
Mr. Lai has over a decade of cross-industry expertise in digital marketing and operations management. Mr. Lai has consistently driven organizational growth through innovative campaigns, process optimization and operational efficiency. A holder of a BSc in Banking & Finance (University of Stabordshire, UK) and certifications in AICB Chartered Banking, Google Digital Marketing. and Meta CDMA, Mr. Lai combines strategic vision with operational agility. Fluent in English, Malay, and Chinese, he excels in project leadership, process refinement, and delivering scalable solutions across diverse sectors.
Aaron Lim (Operational Director of EUDA Health Pte Ltd.)
Mr. Lim has extensive experience in operational strategy. He drives efficiency, oversees critical processes and ensures seamless execution across the organization. Mr. Lim combines analytical precision with a proven track record of delivering results.